Rational Acoustics Purchases Smaart Brand From EAW

Mar 27, 2009 1:31 PM

Polls


Mix Regional

The Mix Regional section for Mix's May 2014 issue focuses on Nashville. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

Rational Acoustics LLC in Putnam, Conn., and Eastern Acoustic Works, headquartered in Whitinsville, Mass., recently entered into a two-stage agreement for the worldwide distribution rights and purchase of the Smaart brand product line.

Under the initial portion of the agreement, Smaart v6 will continue as an EAW branded product with Rational assuming immediate responsibility for the management of all Smaart related sales and support functions—including order fulfillment, licensing and registration processes, as well as all technical support and educational programs.

In the second phase of the agreement, to be completed within six months, Rational Acoustics will purchase the Smaart brand in its entirety and take ownership of the Smaart name, trademark, code base and all assets of the brand. Rational states that it is currently in active development of the next generation of Smaart, to be released as a Rational Acoustics product once the purchase portion of the agreement is completed.

Karen Anderson, Rational Acoustics’ Chief Operating Officer, explains: “For the past year, since the formation of Rational Acoustics, we have been working very closely with EAW in support of Smaart. We have effectively taken over the training program and have been providing back-up technical support to the EAW ASG team. It’s a very friendly and synergistic relationship, which has benefitted both companies as well as the Smaart user community. Rational has now grown to a point where the logical next step was for us to assume complete responsibility for the product line, and eventually to buy the brand outright."

“I am gratified that Rational Acoustics is moving forward with the distribution and support of Smaart, as well as ongoing development of the brand, " adds EAW vice president Jeffrey Cox. "Smaart is a core technology to our industry, and I know that Rational Acoustics will grow it and keep it in the premier position it holds in our business, and in our hearts.”

For more information, visit www.rationalacoustics.com and www.eaw.com.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.