Shure Creates New Business Unit

Jun 26, 2009 2:08 PM


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

photo of Mark Humrichouser

Mark Humrichouser, general manager

Shure Incorporated has combined the sales, marketing and support staff of the company’s International Americas Business Unit with the U.S. Business Unit to form the new Americas Business Unit.

“To drive sustained growth for the company, we decided to align these two business units into one,” says Chris Schyvinck, Shure’s executive vice president of Global Marketing and Sales. “This new structure enables us to offer a broader set of resources to support our channel partners throughout the Americas—Canada, Mexico, Central and South America, and the Caribbean—while continuing the same high level of service and support to our sales reps and customers in the U.S.”

photo of José Rivas

José Rivas, director of sales

Mark Humrichouser has been appointed general manager of the Americas Business Unit. In this capacity, Mark will lead the overall business for North America, South America, Central America and the Caribbean. In his most recent position at Shure, he was responsible for the growth and success of the U.S. market as the general manager. He brings 15 years of experience in sales, technology and the audio industry to the Company.

“I’ve really enjoyed working with our U.S. sales representatives, and I now look forward to working with a very highly-regarded group of distributors throughout the rest of North and South America," says Humrichouser. “Our Americas Business Unit team is positioned well, so that together, with all of our channel partners, we will continue to move the company forward.”

Leading the sales team for the Americas will be José Rivas. As the director of sales, he will continue to play a critical role in sales and distribution strategy as well as market development for the business unit throughout the geographic region. Rivas has been with Shure for five years, using his sales and marketing experience to drive revenue for the International Americas business.

photo of Terri Hartman

Terri Hartman, director of marketing

Terri Hartman is the director of marketing for the new organization. She will lead all advertising, marketing communications, public relations and artist relations activities for the Americas. Hartman has held several sales and marketing roles in her 14 years at Shure.

Althea Ricketts will be the director of support services for the Americas. In this role, she will be responsible for managing the business unit’s customer service, applications engineering and training departments in addition to special corporate and divisional projects.

Chris Salay, director, Financial Analysis, will oversee all business and financial reporting for the Americas and analyze the business unit’s financial position in the areas of revenue, expenses, and profitability.

Visit Shure Incorporated at

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.