Shure Sponsors 12th Annual Latin Alternative Music Conference in New York City

Aug 22, 2011 4:51 PM

Polls


Mix Regional

The Mix Regional section for Mix's July 2014 issue focuses on Atlanta. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

Shure announces that in early July, the company sponsored the 12th annual Latin Alternative Music Conference (LAMC), a four-day event in New York City celebrating Latin music and attracting more than 30,000 music enthusiasts and industry insiders. Shure has supported the conference for three years, with Shure microphones playing a major role in the festival—from concerts, broadcasts, and panels to prize packages. Highlights of this year’s conference included sets by Jarabe de Palo, Ely Guerra, and Los Lobos.

photo of Choc Quib Town

Choc Quib Town at the Central Park SummerStage

Billed as the only major conference geared toward the marketing of Spanish-language alternative music, LAMC is an artist-friendly event providing access to the genre's leading artists, label executives, journalists, managers, retailers, and programmers. This year’s conference saw 1,200 entertainment professionals and industry players converge on the Roosevelt Hotel to participate in industry panels, exhibitions, press conferences, and networking.

“Our goal is to help foster artists’ careers and promote their music, raising overall awareness and appreciation for Latin music, and the amazing talent that exists in the category,” says Tomas Cookman, founder of LAMC and president and founder of Nacional Records. “As Latin music becomes increasingly more popular, and the conference continues to grow, we’re grateful for the support of Shure, a company revered and trusted by artists and professionals worldwide.”

Shure gear could be found throughout the conference, including SM58 microphones, which were used for all panel discussions and vocal performances at nearly every venue. Additionally, a combination of SM57s and Beta 52 As were used on drums for performances throughout the event.

Singers at the Central Park SummerStage used the UHF-R wireless system with an SM58 head, with the exception of singer-songwriter Guerra, who used her wired champagne-colored KSM9 vocal mic.

photo of Lo Blondo

Hello Seahorse! lead vocalist Lo Blondo performs at SOB's in New York City

Other Shure endorsers taking part in the conference included the Mexican band Hello Seahorse!, winners of the La Zona award at the 2009 MTV Video Music Awards Latinoamérica; and Latin Grammy Award-winners Choc Quib Town, who picked up the Best Alternative Song award for their hit, “De Donde Vengo Yo.”

Additionally, eclectic and influential independent radio station KCRW in Santa Monica, Calif., sent DJ Raul Campos as its on-site correspondent. Campos used Shure mics throughout the event—from hosting concerts and panels to interviewing artists for his show.

“As always, this year’s festival featured informative panels and exciting performances by a fantastic roster of Latino artists from all over the world, ranging from industry icons to gifted newcomers,” says Terri Hartman, Shure Americas' director of marketing communications. “We know that the right gear can make all the difference to performers, so we’re proud to support these talented musicians as they continue to follow their passions and further their careers in the music industry.”

Each year the LAMC selects an “Artist Discovery” winner, and this year the honor went to indie pop act Napoleon Solo from Spain. As part of its win, the band received a microphone package courtesy of Shure worth almost $4,000, including SM58s, SM57s, a Beta 52A, a Beta 98AMP/C-3PK, and Beta 181/Cs.

For more information, visit Shure Incorporated and Latin Alternative Music Conference.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.