Michigan's Thunder Audio Adds Soundcraft Vi6 Console to Inventory

Mar 27, 2008 1:55 PM


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photo of Thunder Audio VP Paul Owen, owner Tony Villarreal

Thunder Audio VP Paul Owen (left) and owner Tony Villarreal.

Sound reinforcement company Thunder Audio, based in Taylor, Mich., recently added a Soundcraft Vi6 to its stock of digital consoles in an effort to compete for larger, more technically demanding tours. Its client roster include acts such as Garbage, White Stripes, Metallica and Steely Dan.

Thunder Audio VP Paul Owen has served as Metallica’s monitor engineer for more than two decades. “In this day and age, you have to be diverse to attract a wider range of clients, yet still accommodate your current ones,” Owen says. “As we continue to grow at Thunder Audio and the digital world takes over from analog, we increase our inventory according to demand, performance and popularity. Adding the Soundcraft Vi6 to our selection of digital consoles seemed the way to go. The format of the console is very user-friendly and the 8-engine Lexicon package gives you an unbelievable selection of great sounding effects to choose from.”

Considering that new equipment choices can often have a very real effect on a touring company’s bottom line, Owen notes that Thunder Audio’s purchase of the Soundcraft digital console was not made lightly. “We first looked at the console about a year ago and, at that point, it was still quite new and not appearing on many riders or being seen on tours yet. However, as we’ve observed, a year can certainly make a big difference in the development of a console and its profile. So we have now invested in the Vi6, which we feel is a great addition to our present stock, and fully expect that it will deliver a significant return on our investment.”

For more information, visit www.soundcraft.com and www.thunderaudioinc.com.

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