Gavin Mikhail Wins Contest Sponsored by SSL

Dec 6, 2007 2:32 PM


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photo of Gavin Mikhail

Solid State Logic, and Eventful announce that Nashville-based singer/songwriter Gavin Mikhail (pictured) has won the recent “Lay It Down and Mix It Up in the UK” competition, which saw unsigned artists compete on to become the most requested act by music fans. Mikhail and up to four other band members will be treated to a weeklong all-expenses-paid trip to England to record at Peter Gabriel’s Real World Studios.

The grand prize includes studio time, airfare, ground transportation, food, lodging, an engineer and assistant, and 100-percent unlimited access and complete lockout of “The Big Room” for five days.

“SSL is pleased to announce the winner, " says SSL president Phil Wagner. "Gavin had a strong following from the start and used an ingenious method to promote himself. He offered free downloads of one of his recorded tracks to people voting for him through his MySpace page. The Real World contest was successful for SSL in promoting our brand to a new league of potential users.”

“I feel like I just won the lottery,” says Mikhail, who lists Peter Gabriel first among his major influences. “The chance to make a record at my favorite artist’s studio is a dream come true for me. I can’t thank my friends and fans enough for their overwhelming support in this contest.”

Presenting an entry field of 1,700 U.S.-based unsigned indie artists, more than 75,000 fans participated by using Eventful’s Demand service to request their favorite artists to play in their cities, of which more than 22,000 were for Mikhail.

Through the use of Eventful’s unique technology, fans of each group were able to "Demand" their favorite independent artists, empowering them to grant this opportunity to their favorite musician. This also allowed artists to encourage their fans (through the artist’s Website or MySpace page) to support them by sending them to Real World Studios.

“TuneCore is all about enabling bands to succeed—helping them make music, getting it out into the world and providing them with opportunities for marketing and promotion," says TuneCore CEO and co-founder Jeff Price. "We are very pleased that Gavin has won the contest and we are looking forward to listening to the results of the recording session at Real World.”

“Eventful’s partnership with TuneCore and SSL created a phenomenal opportunity for hundreds of unsigned artists,” says Eventful CEO Jordan Glazier. “The competition leveraged the strengths of Eventful’s unique Demand service, which empowers fans to influence where their favorite artists tour, and was a complete success.”

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