Wild Touch Productions Offers Web Videos for the Media Production Industry

May 27, 2011 8:22 PM


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

photo of Andrew Wild

In an age when video is an integral part of our everyday lives, it’s surprising how few companies and studios use video on their Websites to help promote their products and services. Wild Touch Productions, headed by pro audio industry veteran Andrew Wild (pictured), aims to change that.

Based in Los Angeles, Wild thinks that Web video is big business. “The TV broadcast business is based around 30-second spots, so to me, it’s obvious that Web videos help sell. In 2004, I started producing videos for Euphonix, in both the U.S. and in Europe. Then last year, I launched my own company to provide quality videos specifically for the Web.”

Recent projects include videos for Avid and Solid State Logic. Wild Touch Productions delivers flashy product videos, as well as in-depth, hands-on demos for training users and for providing additional information to help the purchase decision. Wild has also done interview videos with musicians such as Paul van Dyk and Yello.

“We find that those who haven’t already included video on their Website often have no idea how much videos cost, how to go about the process, and where to find a reputable production company that can satisfy their needs,” Wild says.

photo of Rhys Downing

Engineer Rhys Downing from Wild Touch Productions' SSL AWS 948 console video.

Wild Touch Productions helps script and storyboard the video, which Wild sees as a critical process, “You have to include all the main product or facility messaging, what makes it special, and what does it offer to make your life more productive and creative. Depending on the scope of the project our prices range from $5,000 to $15,000.

“Once we have a script,” he continues, “we shoot using professional high definition 1080p cameras and lights; lighting is critical to a quality shoot. Most videos include at least one days’ shoot; however, PowerPoint-based videos are produced without them. For on-camera talent, I prefer using staff, as they have the experience to tell the story with conviction,” Wild explained.

After editing, final versions of the videos are then rendered for the client’s Website, mobile devices, iPad and YouTube.

Wild concludes, “What matters is we tell our client’s story in an engaging way aimed specifically at their potential clients. Our goal is to increase the client’s revenue by letting a global audience experience their products and services.”

For more information, go to www.wildtouchproductions.com, call 818/219-6219, or send email to andrewjwild@mac.com.

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.