IDEAS Orlando post production facility spotSFP: IDEAS Orlando

Jul 1, 2011 9:00 AM, By Tom Kenny

Polls


Mix Regional

The Mix Regional section for Mix's September 2014 issue focuses on Miami. Send us your studio news: updates, sessions, new rooms, plus club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

When you bill yourself as an “innovation studio,” part of a creative juggernaut of marketing and agency services—from story to shoot to edit to post to distribution—you need facilities and workflow that match the mission. After 20 years in south Orlando, IDEAS was in need of a new home, and in 2009, they found one downtown.

“We had tremendous post audio facilities for 20 years, but the building was from the late ’80s,” says John Lux, IDEAS president, “and the technologies and philosophies used to design mix rooms have changed. We started building out in 2009, and it was critical that we had a versatile mix room that would allow us to do the same work—feature films, made-for-TV movies, corporate image pieces and Internet-based communications—but do it with the comfort and efficiencies that come with a modern room. It’s designed for 7.1 and 5.1 mixing.”

Audio A at IDEAS was designed by Bob Alach of Alactronics, who had a previous relationship with senior audio mixer Rob Hill, and built by The Collage Companies. Alach recommended the full-range Bag End surround monitor system as part of the room’s acoustic signature. Lux and Hill selected the Avid ICON as the centerpiece because they have been a Pro Tools house for a long time and because the room must move from ADR to Foley to voice-over recording to 7.1 mixing at any time.

“The new mix room is just one part of the post audio expansion,” Lux adds. “On July 1, we will be opening our recording stage, which will allow for voice-over, group ADR, Foley. And it’s an insert stage, with multiple acoustic panels, mobile Foley, mobile LED and a ‘cove’ that is 30 feet wide by 15 feet tall with a curved corner..”

Orlando has maintained a relatively small but vibrant post industry during the past 20 years, built mainly around gaming and special-venue audio. The new rooms have been busy, and the team has been signed for the complete post audio package for Season 2 of an animated children’s series. With ESPN opening production facilities in town, Digital Domain opening facilities in South Florida and theme parks that seem to keep on expanding, not to mention the boom in corporate work, the future for IDEAS looks bright.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.