SPARS SoundBite | Fragmentation is Good!

Apr 1, 2012 9:00 AM, By Roy Machado


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photo of Dallas Audio Post

Dallas Audio Post's recently constructed theatrical dubbing stage

As we head off to another NAB, we find that media production in general is experiencing a tremendous amount of fragmentation—a trend that is likely to continue. There are countless numbers of cable channels, Websites, and both traditional and Internet-based radio outlets, which has led to fragmented audiences, as well. There’s no complaint here. Fragmentation has been very positive for secondary media markets like Dallas, as well as for companies like mine, Dallas Audio Post.

In a nutshell, clients are looking for facilities that can handle a wide array of production services. They turn to professional audio facilities for services like editing and mixing cable TV shows on tight deadlines, recording groups of people for independent films, producing high-end internal corporate communications content, working with broadcast networks to feed real-time interviews, producing high volumes of content for political advertising, and creating content for training and live events.

Production is still a collaborative process at its core. Independent producers still shoot and edit their own content, but would prefer to come to a pro facility for things like music supervision, sound design and mixing—even if the project is destined for Internet or mobile distribution. Casual-game producers are often not set up for proper voice recording and would prefer to outsource that part of the production to a pro-level facility that understands project management.

The demand for all of these services has driven growth here at Dallas Audio Post. We have just expanded into our new 10,500-square-foot facility, which can provide the types of services that our clients expect. Part of this expansion has been the construction of our theatrical dubbing stage. This stage is custom built to meet the growing demand for theatrical film mixing services in this part of the country. With the fragmentation of media, the need for high-end facilities has never been greater.

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