The Big Picture: Dallas Audio Post Opens Dolby Stage
Apr 1, 2013 9:00 AM, Mix, By Tom Kenny
Roy Machado has a good thing going in Dallas. He arrived from Atlanta back in the mid-1980s to study music at the world-renowned University of North Texas, and today he is the owner/president/creative director of the biggest, baddest post house in town, with all-new facilities, including the region’s first Dolby-approved dub stage, and work coming in from across the country.
It’s actually Machado’s fourth “opening” of Dallas Audio Post since the first iteration debuted humbly in 1994. The company has grown steadily and organically, self-financed, never living beyond its means. Expanding as the business demanded it, not to try to get the business. In March 2012, after years of leasing spaces around town, eventually outgrowing them, he and his team moved into 10,500 square feet of brand-new, ground-up construction, a five-studio facility to call their own.
“Dallas is a big metro area, bigger than what most people think,” Machado says. “It has a vibrant local economy that largely withstood the downturn. There is a tremendous amount of corporate activity, audio for TV and film, sports teams, amazing musicians and live events. A real wide variety of clients who need audio services. By 2010 we were bursting at the seams and we needed more recording space. But mostly we needed a dedicated mixing space.”
That mixing space, dubbed the Dolby Stage, is featured on this month’s cover, and it became the focus for how the rest of the warehouse-style building would be laid out, most importantly in determining the overall height. After spending a good 18 months finding the right location and refining a “limited, aggressive, self-financed” budget, Machado called in Fran Manzella of FM Design for some acoustic expertise.
“The advantage of ground-up construction is that you get to do what you want to do; the disadvantage of ground-up construction is that you get to do what you want to do,” Manzella says. [Laughs.] “Sometimes the most difficult project is the one that starts with a blank piece of paper. An existing facility often will tell you what it should be. But in this case, Roy was the ideal client. He is articulate about what he wants, and he’s educated enough to listen, to understand both the limits and the possibilities.”
Manzella did inherit a few limits regarding the overall structure, but nothing that affected the Dolby Stage. He knew from the beginning that Machado had a long-standing relationship with Acoustic Systems (Austin) and was going to be bringing over two modular studios and three vocal booths from the previous leased space. But he also wanted three new studios and additional recording capability. It would be, from the start, all parties agreed, a combination of traditional and modular construction.
“We had these isolation shells,” Machado explains, “and we knew we could build new outer shells, new floors and integrate them into the building, but not necessarily for the same purpose. One of the 5.1 mix rooms from the old place became our ADR/Foley stage at the new building, with pits built into the new poured slab. All the floors are floated, and everything is isolated; we just kept the interior shells.”
Besides the 5.1 room, a stereo music room was also brought over and integrated. Three new control rooms were built—Dolby Stage, stereo music room, all-new 5.1 mix room—and additional ADR booths were added. Voice recording is a huge part of the Dallas Audio Post business, and it was crucial to Machado that engineers be able to record anywhere, or pull sessions up in any room.
“The client diversity has helped us tremendously over the years,” Machado says, admitting that he’s never had a marketing plan or a sales team, relying on quality work and word of mouth. “Roughly 65 percent of our work now comes from outside of Dallas. We have relationships with all the film studios at this point for ADR work in film and episodic TV. We are one of the biggest producers of political spots outside of D.C., we do corporate, all the local professional sports teams, including in-game content. We do TV and radio spots, toy design and game design, and in 2010, we had seven independent films, with soup-to-nuts audio.
“With all that variety, we had to be sure that our rooms translated, both within the facility and to the outside world,” he continues. “That’s one of the reasons we put a second, near/mid-field monitoring system on the Dolby Stage, so that we could work in film or TV at the switch of a button. We might have Cinemark coming in from Plano to do a 5.1 mix telling you to get your popcorn, then switch in the afternoon to agency work on a TV spot. Both of them are mixed in a world-class room.”
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