AMD64 Masters Group Launched

Jul 1, 2004 12:00 PM, Compiled by Sarah Benzuly

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Speakers at the launch included (left to right) Asleep at the Wheel's Ray Benson, AMD's Charlie Boswell, engineer Elliott Scheiner and JAK Films' Dan Gregoire.

At a packed press conference in Las Vegas, AMD announced the formation of the AMD64 Masters Group, comprised of top digital production masters from the entertainment industry. Members include Grammy Award — winning and nominated audio pros Phil Ramone, Elliott Scheiner, Frank Filipetti, George Massenburg, Rory Kaplan, Chuck Ainlay, Fred Maher and Robert Hill, and Dan Gregoire of JAK Films, pre-visualization supervisor for Star Wars: Episode III. The group members have turned to the 64-bit performance of dual AMD Opteron processor-based workstations running off-the-shelf software to take host-based digital content creation to new levels. “This technology is enabling a revolution in content creation simply because it removes limitations, providing the artist with extraordinary power to create,” said AMD's Charlie Boswell. “What was once only accessible to the largest studios with the largest budgets is now available to everyone.” For more about AMD, visit www.amd.com.

Send Your “Current” News to Sarah Benzuly at sbenzuly@primediabusiness.com.




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