Incubating in The Loft

Jun 1, 2006 12:00 PM, Compiled by Sarah Benzuly


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

Jesse Deese, founder of, has partnered with Joe McClure (McClure Broadcast Group) and Buddy Nelms (The Loft Entertainment Group) to form an “incubator” artist development and recording facility in Columbus, Ga. The facility includes a multimillion-dollar “digital-vintage” recording studio (The Loft), a graphic/multimedia production studio and a live performance venue.

The Loft features a Neve 8108 console, Studer A827 2-inch tape machine and Pro Tools HD through Apogee converters. The studio was constructed above showcase venue The Loft, which has hosted such artists as Shawn Mullins, Edwin McCain, Jennifer Nettles, Sugarland, Angie Aparo, Sister Hazel, Keni Thomas, Susan Tedeschi, Dido and Beebo Norman. “The studio was a natural complement to our performance venue, booking and promotion experience,” says Nelms. “Now we have a world-class recording facility wired directly to our stage.”

Consistent with SongScope's vision to empower songwriters, image development, package design and Web development will be directed by Sean Michael Schoff, a veteran graphic media designer and founder of the Graphic Studio, also housed within The Loft's campus.

The SongScope artist development team is currently in search of talent to develop, especially singer/songwriters. Interested? Visit

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.