Capitol Studios

Nov 1, 2012 9:00 AM, Mix, By Maureen Droney

Quality Takes Center Stage in Hollywood

Polls


Mix Regional

The Mix Regional section for Mix's May 2014 issue focuses on Nashville. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

guitars

“We can’t control how the consumer hears music,” Moffitt continues, “so it is our responsibility to understand the music and consumer ecosystems and to ensure that we provide the most optimal audio experience for whatever platform they are listening on—an iPod, a TV commercial, a movie soundtrack, a state-of-the-art auto sound system, or one of the hundreds of millions of mobile devices in use every day.

“In order to do that, for new works, we strive to start from the highest-definition source possible. For our catalog, we always start with the original tapes. The transfer process is paramount to the kind of quality we need to achieve; it’s not an afterthought.”

Underlying this effort are tightly engineered protocols related to managing the analog-to-digital chain, from electrical power to tape machines, cables, converters, software and conversion protocols at the highest resolution.

“It’s important to note that when it comes to re-issuing our catalog into the digital world,” says Moffitt, “we consider digital a format in its own right. We’re at a unique crossroads in music technology where we no longer have a physical media that influences the sound of the recording. And while digital has its challenges, there’s opportunity for high-definition formats where the listener can hear the artist’s performance—perhaps in the most transparent way possible since the advent of the recording.”

Ultimately, the team at Capitol recognizes that the studios are a valuable strategic asset—sort of a manufacturing floor for the company’s core product: music recordings. But, although they are a special place that nurtures creativity, they also need to earn revenue. The task is therefore to balance a sensible commercial approach with the fact that the studios are a unique creative asset.

”You can never stop getting better, and sometimes you’re not starting from where you’d like to,” concludes Moffitt. “In many ways we’re just getting started. We want to be a center of excellence and we need to help carry our cost with revenue. We do that through the studios, brand partnerships, Capitol Engineering where we offer engineering services outside the building, Capitol Mastering with mastering and transfer services, and Capitol Beacon, our newly launching, unattended, online mastering, engineering and transfer sessions.

“The industry in general is finally getting to a place where quality is becoming central to the discussion. We’re really excited about that, and about having the opportunity to start living that out with the privilege of Capitol Studios.”

Maureen Droney is Senior Executive Director of The Recording Academy Producers & Engineers Wing.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.