SPARS SoundBite Columns

SPARS SoundBite | Fragmentation is Good!

Apr 1, 2012, By Roy Machado

As we head off to another NAB, we find that media production in general is experiencing a tremendous amount of fragmentation—a trend that is likely to continue. There are countless numbers of cable channels, Websites, and both traditional and Internet-based radio outlets, which has led to fragmented audiences, as well....

SPARS SoundBite | The Concierge Updated

Mar 1, 2012, By Kirk Imamura

The studio business is the ultimate concierge service for artists and musicians. Whatever is asked for, a good studio staff bends over backwards to deliver, even if those requests come at the eleventh hour on a Friday night. In the past, that may have meant enabling indulgence and excess; if it resulted in happy clients and repeat business, then we obliged as long as the bills got paid....

SPARS SoundBite | Why Participate in NAMM?

Jan 1, 2012, By Kirk Imamura and Paul Christensen

The National Association of Music Merchants produces two shows annually—the NAMM Show in Anaheim and Summer NAMM in Nashville. This month, the NAMM Show will again take over the Anaheim Convention Center. The mission of NAMM, established in 1901, remains the same: “to strengthen the music products industry and promote the pleasures and benefits of making music.” ...

SPARS SoundBite | Make Mine High-Res

Dec 1, 2011, By David Glasser

It’s hardly news that the marketplace for music is much different than it was when many of us started in this industry and built our studios and businesses. Our capability to produce audio to the highest technical standards is easier than ever, even as the trend has been to consume music at low resolution. But this is changing, at least incrementally, as high-resolution downloads are available for sale from several Websites. When iTunes starts to offer 96k downloads, the market for high-quality audio will greatly increase. ...

SPARS SoundBite | Mentorship

Nov 1, 2011, By Sherri Tantleff

I was lucky enough to have not one but two mentors. These incredible women taught me not only the logistics of my job and the industry, they also taught me the subtleties of how to navigate through them. I learned when to react and when to lay low. They gave me tips on how to deal with different types of people and challenging situations. I wanted to be just like them and emulate their style and poise. They were my education after my education, and they appeared at different times in my career. ...

SPARS SoundBite | The Future In Numbers

Oct 1, 2011, By Kirk Imamura

Every organization related to pro audio has been affected by the democratization of content creation. New, powerful tools that aid songwriting, music creation/production and audio recording have opened the doors to many, many more individuals, whether in music, sound design or post. To illustrate the macro effects of this type of explosive growth, let’s look at the recent experience of ASCAP. ...

SPARS SoundBite | Film Is a Sound Idea

Sep 1, 2011, By Jonathan Pekar

At Ardent Studios, our job is to create entertainment­—any way possible. While we are rooted in the foundations of rock ’n’ roll from our 45 years in Memphis, we have seen the power of the visual. Sound and picture have gone hand-in-hand since the 1920s, and today the relationship is even closer. There isn’t a music industry or a film industry anymore, and soon there won’t even be a traditional broadcast industry. There is just the entertainment industry. The demand for video content—with superior audio—is exploding with the advent of streaming and downloads. ...

SPARS SoundBite | What Makes a Quality Recording Studio

Aug 1, 2011, By Kirk Immamura, president/director

SPARS has embarked upon a quest to seek out recording studios that have not only survived but are thriving today, in an effort similar to what Tom Peters did when he wrote In Search of Excellence. We recently talked to a few studio owners who have done a really good job adapting to the conditions of their respective markets. ...

SPARS SoundBite | Local Music Communities

Jul 1, 2011, By Kirk Immamura, president/director

Welcome to the new SPARS column, where we will inform you of what we are doing to move the industry forward. Last month we spotlighted our new Board of Directors, including five newly elected pros representing Los Angeles, the Pacific Northwest and the Midwest. The geographic diversity is important, as one of the primary initiatives of SPARS in the coming years will be to bring national focus on each and every recording community. ...


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

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