Pop Mark Media's Confessions of a Small Working Studio: Tree Sound Studios

Sep 25, 2012 12:34 PM, By Lisa Horan

Social Responsibility Yields Unexpected New Business Ventures, Number One Album

photo of Rock Star Farms

Sunny, the co-owner of Tree Sound Studios, is pictured at Rock Star Farms, where Sunny is director.

Enjoying the Harvest
While Diaz admits that he fully recognized that music was a rough business when he got into it, and that he did it because of his passion for music, rather than the money, he feels like he is on the verge of being able to enjoy both. “There was a time that the studio was bringing in three times as much work as it is now, but, as has been the case across the board, budgets have really shrunk,” says Diaz. “The reality is, if we would have waited around for the phone to ring, we would probably have had to shut our doors, but the combination of all the businesses we offer under the Tree Sound umbrella has been a saving grace and is really starting to pay off from a financial perspective.”

In fact, as a result of Diaz’s reputation in the Atlanta community as a proponent and installer of green methods, he is regularly approached and hired for solar installation projects in the Atlanta area. Some of these projects, which he’s landed via his collaboration with Turnsol Energy, have included the University of Georgia in Athens and REI (Recreational Equipment Inc.). He says that he is also involved with a new electric car contract that is gearing up to be what looks like a potentially monumental venture.

“For me, the work we do has never been driven by a purely business-minded approach,” Diaz concludes. “As a matter of fact, in some ways, it’s been done with a complete disregard for business.”

Diaz says it’s about doing what he loves and believes in. “I’ve wanted to give up a thousand times, but I don’t know what else I would do. Now, I feel like Tree Sound is more significant than it’s ever been, in spite of the amount of income we’re generating.”

Visit Tree Sound Studios at www.treesoundstudios.com.

Lisa Horan is a writer with more than 19 years of industry experience, as well as the co-founder and executive director of PopMark Media, a unique partnership that offers creative and marketing, custom music and music production, and audio post-production services to music, film, and business clients. Her “Confessions of a Small Working Studio” column has been regularly featured in Mix since 2010.

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