Backnang, Germany (May 10, 2021)—d&b Group has founded a new business, d&b solutions, which will provide end-to-end installation and production solutions. The move is aided by the company’s new acquisition of UK-based multidisciplinary AV provider SFL, which will now be SFL Group – a d&b solutions company.
d&b solutions will act independently from d&b audiotechnik with its own separate, independent business structure, but it will report to the d&b Group. The managing directors for d&b solutions are Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions Director Finance and Operations). The establishment of d&b solutions is part of a long-term d&b strategy to become an audio technology and solutions company.
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SFL Group is a multidisciplinary AV provider specializing in event production, installation services and equipment sales. A long-time d&b sales partner, SFL has long standing business relationships with Royal Albert Hall and McLaren Racing, among other entities. The whole SFL team will join the d&b solutions business.
“d&b solutions is born out of customers’ increasing demand for the integration of full AVL solutions,” said Amnon Harman, d&b Group CEO. “We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviors regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market.”
“The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years,” said Tom Jeffery, Managing Director, SFL Group. “SFL built its business and reputation on putting people and service first. We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.”
d&b audiotechnik • www.dbaudio.com
SFL Group • www.sflgroup.co.uk
