Knowing marketers are always looking for the perfect music to make their advertising ‘pop,’ ALIBI has released a pair of new albums ready to do just that. “Family Adventure Pop” and “Orchestra Pop” feature full vocal performances and a powerful, uplifting vibe sure to resonate in everything from advertising and trailers to family programming, romantic comedies and feel-good stories.
“Family Adventure Pop” (10 tracks, 418 audio files, Listen) features inspirational pop songs with uplifting lyrics centered around friendship and adventure while blending sweet strumming acoustic guitar with heartwarming chord progressions and powerful driving percussion.
“‘Family Adventure Pop’ was designed with an eye for youthful, fun, celebratory content in entertainment advertising, from big studio trailers to promos for animated streaming shows,” said ALIBI Music Head of A&R Sync Julia Trainor. “These are energetic, modern pop/EDM songs inline more with the music the under-13 crowd listens to, rather than the ‘kiddie pop’ that has underserved them for years. The ‘family’ part of this is all about the soaring vocals and positive lyric themes like friendship, togetherness and shared adventures.”
“Orchestral Pop” (9 tracks, 386 audio files, Listen) features powerful pop songs with orchestral elements, combining synth bass pulses and synth motifs with driving staccato strings, ripping brass and horns, and tender emotive pianos to bring drama, joy and hope.
Added Trainor: “This one turns trailerized pop on its head a little by marrying weighty, powerful orchestral sounds with lyrics that actually aren’t about death and destruction. Instead, these songs focus on celebrating victories, unleashing inner strengths and shouting from the rooftops about what is possible… those ‘triumph of the human spirit’ kinda things.”
Pop songs from ALIBI’s extensive production music library have featured in such recognized projects as the official trailer for “Emily in Paris,” the national commercial for Dunkin’ Cold Brew and the series launch trailer for Netflix dating show “Pleasure Island,” among numerous others.
Founded in 2011, ALIBI Music is a leading provider of music and sound effects for license in advertising, trailers, promos, programming, video games and all other forms of multimedia content. The company’s expertly curated catalogs are produced and structured especially for storytelling, with high-quality, searchable tracks, alternate mixes and stems delivering clients robust versatility. For more information, please visit www.alibimusic.com or connect via Twitter, LinkedIn, Facebook or Instagram.
